WEB VIDEOS
Recent studies have shown that when product video is added to online retail sites it can lift conversion rates for product information requests and purchase. It certainly makes sense–if you can’t interact with the product in person, get a sense for what that is like by watching video–it’s the next best thing to being there.
How can you get visitors to become more involved in your web site? An online web video is an excellent way to do it.
Video is a powerful medium that lets you illustrate your product and service benefits. Using video in your web site can bring you closer to your customers. Video helps you grab the attention of visitors and gets them involved in your message.
Most people will skim through written material like direct mail, if they look at it at all, but visitors to your web site will take time to watch your video presentations, and that's what you're after. It's called making your website sticky. Because of the increased interest level, vistors spend more time on your site, learning about your product or service, becoming familiar with your product or service, and more time spent on your web site turns visitors ito customers.